DUSSELDORF, GERMANY—  The findings come from the 9th Global Trends in-depth survey, run this spring by Printfuture and Wissler , when over 600 printers and suppliers from the drupa Expert Panel of senior decision makers. Globally 32% more printers and suppliers described their company’s economic condition as ‘good’ compared with those that reported it as ‘poor’. Amongst printers, almost all regions and markets were more buoyant than 2019, i.e. before Covid. Higher prices bring more confidence The source of such confidence across all markets is clear from the financial performance figures provided. Globally 50% more printers raised prices in 2023 than lowered them, sustaining the pattern of last year, after the previous seven years of falling prices. Better revenues and margins have followed. This pattern was true across all markets, although there were regional variations. Digital adaption is growing. The resilience of Sheetfed offset print volume across all markets is remarkable, matched amongst Packaging printers by growth in Flexo. Digital toner cutsheet colour print volume remains the leader among digital print technologies. Globally the digital adoption – printers claiming more than 25% of turnover in digital – is growing from 26% in 2014 to 29% in 2023. At first sight this is only a modest growth. However, various industry sources show volumes have grown significantly since 2014 even though the digital adoption rate appears to be slowing down.