CINCINNATI, OH—  Matt Adler will be joining the company as the Global Strategic Account Manager — HP Indigo business. In this newly created role, Adler will focus on expanding Michelman's strategic relationship with HP Indigo Digital Press owners to support the expansion of digital printing in the labels and flexible packaging industries. Adler will be working closely with HP Indigo to build upon Michelman solutions, developed over more than 20 years of close collaboration and expanding application expertise, to help accelerate growth. Adler will leverage his extensive industry expertise, acquired over three decades in the label and digital printing industry.