STRATFORD, ONTARIO—  International Graphics, a provider of printing and marketing services, has to announce its rebranding “Bridge” strategy. The company does offset, digital, raised print, embossing, foil stamping, variable and wide format and handle work from national brands such as RBC, Canada Life, Cineplex and Co-operators Insurance. This move comes as part of the company's effort to leverage the strength of its parent company, Taylor Corporation, and to create a more cohesive brand identity. The rebranding process will involve a complete overhaul of the company's visual identity, including a new logo, website, and marketing materials. International Graphics is a division of Taylor Corporation One of the top five printing companies in North America. For 45 years, Taylor has been a  print provider of innovative products, services and expertise for individuals, businesses and distributors large and small. With 10,000+ employees spanning more than 25 states and nine countries create the interactive, printing and marketing solutions.