LONDON , ENGLAND—  International Print Day aims is to get print trending worldwide through 24 hours of social media by using the hashtag #IPD22. International Print Day provides education and creative inspiration via 24 hours of open knowledge sharing on social media. This year’s theme is #PrintSmart, which represents working with the right tools and partners to maximize creative, marketing, and business results through print. The annual celebration of print got underway in the US at 6pm Eastern time October 26th – 11am local time in New Zealand and 9am local time in Australia – and will finishes in the US at 6pm Eastern time. Last year’s event generated more than 14.6 million impressions, with more than 100 million impressions for International Print Day recorded. International Print Day was started in Europe and has not really caught on in North America. In Canada with little in the way of industry associations very little has been done. There is always next year.