CHICAGO—  The explosion of greenwashing is causing consumers and businesses to use – or in the case of paper, not use – products without any basis in fact. The Oxford Dictionary defines greenwashing as “Disinformation disseminated by an organization so as to present an environmentally responsible public image. In a recent survey conducted by The Harris Poll for Google Cloud, 72% of CEOs and C-suite leaders in North America admitted that their companies are guilty of greenwashing. As reported in the Harvard Business Review, studies show that companies that tout their environmental credentials often have poor environmental compliance records. As major companies, service providers and government agencies attempt to disguise their cost-saving efforts as environmental responsibility, unsubstantiated claims that encourage people to go paperless are among the most often repeated greenwashing ploys. Going paperless is green, saves trees, eliminates waste and reduces your carbon footprint, they say. The evidence is clear that greenwashing works.  Two Sides North America Anti-greenwashing Campaign is the only industry effort to directly challenge these anti-paper greenwashing claims at their source, and with great success. Working with major corporations, government agencies and the media, the campaign has eliminated literally billions of instances of unsubstantiated “go paperless” environmental claims over the last decade. You can help by reporting greenwashing claims to Two Sides at info@twosidesna.org.