Banks, telecom providers, utility companies and even governmental organizations are increasingly focused on switching their customers from paper to digital services to cut costs. All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and help save a tree.”

Not only are these greenwash claims in breach of established environmental marketing rules,

but they are hugely damaging to an industry which has a solid and continually improving environmental record. Far from ‘saving trees,’  healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organizations when engage are surprised to learn that over the last 30 years, net forest area in Canada has remained about the same. Two Sides engaged 320 organizations making misleading statements about paper. So far, 134 of them have removed such statements. For information about the anti-greenwash campaign contact us at info@twosidesna.org