17 June 2020
Vistaprint Launches " Take Care " Campaign
Vistaprint "Take Care" campaign
Vistaprint will deliver an influencer marketing campaign promoting their new Replaceable Filter System masks. The reusable masks will be promoted with a ‘Take Care’ campaign focusing on supporting SMEs and independent businesses. The influencer campaign will be going live from June 2020 across Instagram.
Vistaprint's Windsor Ontario plant . Canada's second largest printer
Vistaprint's Windsor Ontario plant . Canada's second largest printer
Viv Yau of the  agency that created the campaign  said"Approaching the campaign with thoughtfulness and sensitivity is key, as well as making people aware that Vistaprint are an available option for the general public and SME owners beginning to open up shop in the coming months.” The campaign is being launched in the UK first. Vistaprint is the second largest printer in Canada with sales of about 3/4 of a billion dollars. The plant in Windsor , Ontario currently serves all of North American market.  Vistaprint has openned a plant in Nevada and Texas.  
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