AURORA, ON—Prime Data has been honoured with the Top Performer Award for excellence in direct mail growth, by the Canada Post Corporation.

According to Deepak Chopra, CEO of Canada Post, Prime Data is “one of the best, if not the best, evangelist of the power of mail in moving hearts.”

For over 15 years, Prime Data has been helping businesses and not-for-profits nourish client and donor relationships through analytics-based variable communications.

“Our investment in technology is what gives our clients great direct mail results and that fuels growth,” Steve Falk, president of Prime Data, said. “We’re honoured to receive this award — a result of the hard work and innovative thinking of the entire team at Prime Data.”

The Aurora-based company was presented with the award during a Canada Post Expert Partner Program conference in Toronto. The conference offered an opportunity for professional development and for an exchange of ideas between major mail providers and Canada Post.

Prime Data has been a Canada Post Expert Partner since the program began in 2013, an accomplishment that fewer than 40 Canadian companies have qualified for. Being an Expert Partner means the company receives fast-track opportunities and access to Canada Post Corporation troubleshooters.