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1 October 2014
Canada Post creates Snap Admail for small businesses
OTTAWA—A new online tool is making it easier for small businesses to create direct-marketing campaigns. Canada Post has partnered with Taradel, a Virginia-based marketing firm to create Snap Admail, a resource available through its website that helps users create direct mail pieces then print and distribute it to their target audience.
"By providing an easy online marketing tool, we can help small businesses that may not have the time or resources to plan their next campaign," Bill Gunton, Vice-President, Marketing and Commercial Products at Canada Post said.
Customers can choose from existing templates or create and upload their own brochure, pamphlet, postcard or flyer. The fee for printing and distribution is included.
According to Canada Post the fact that 95% of Canadians open their mail as soon as they receive it, coupled with the fact that direct mail outperforms email by 30 times, makes this solution one of the most reliable ways for a company to reach its audience.
"By providing an easy online marketing tool, we can help small businesses that may not have the time or resources to plan their next campaign," Bill Gunton, Vice-President, Marketing and Commercial Products at Canada Post said.
Customers can choose from existing templates or create and upload their own brochure, pamphlet, postcard or flyer. The fee for printing and distribution is included.
According to Canada Post the fact that 95% of Canadians open their mail as soon as they receive it, coupled with the fact that direct mail outperforms email by 30 times, makes this solution one of the most reliable ways for a company to reach its audience.
Comments (9) Post a Comment
Comments:
9. Gm says:
8 October 2014 at 10:21 AM
So CPC wants $3300 for 10M, 4/4, 6x9 8pt cards, delivered (see https://www.canadapost.ca/sam/Pricing)
To DIY, an advertiser pays, say, $900 for the same or better quality cards plus Unaddressed Admail distribution costs is $.16/pc, for a total of $2500.
The way I see it, it costs $800 MORE for Snap Admail versus DIY.
I'm not too worried about this; in fact thanks CPC for telling me how much I should charge my clients!
8. Lithodude says:
7 October 2014 at 3:02 PM
So stop using Canada Post.
7. Tjp says:
5 October 2014 at 9:13 AM
That's the Printer is not Canadian solves issues like .."why not me?"
The real big problem - Canada Post sees it's future as a competitor to Printers, Letter-shops, Designers and Creative Agencies for the SMB sector. And it adds up - after all they are publicly funded and have stated their mission: to compete with FedEx and UPS. The Zoo-Keepers are running loose on the street - watch out, they bite.
6. Canadian, Private Company says:
2 October 2014 at 1:18 PM
Every Canadian Printer should have a problem with this. Publicly funded crown corp CP now a printer too, competing with private sector printer (aka their customers) and CP owns the distribution channel, which our taxes pay for. AND they are using a US company for print fulfillment!!! Someone should lose their job.
5. Bj says:
2 October 2014 at 10:49 AM
I thought it was April 1st when I read this.... but no, its October 2nd... so instead of a Fool's Joke... its just.... AdCards are back at Canada Post... and a Stateside Supplier non-the-less.... cool. A great way to support, compete and .....
4. K says:
1 October 2014 at 4:26 PM
So...This Canadian Crown corporation is now competing with privately held, Canadian businesses (it's own customers)and funneling the work through a US Firm?
This will go over well.
3. Bob says:
1 October 2014 at 4:09 PM
So much for partnering with us. Now cpc competes. Guess it's time to take my unaddressed clients digital. Good luck cpc - death by a thousand cuts
2. Kent says:
1 October 2014 at 3:35 PM
Wow! That's great! Sending Canadian print work to the U.S.! Good job Canada Post.
1. Bob Rymarchuk says:
1 October 2014 at 3:27 PM
Canada Post sending work to the US would be like Canadian companies using USPS to distribute their mail - we spend a considerable amount of money each year on direct mail and unaddressed mail with Canada Post - really great they are supporting Canadian printers. Typical - not sure why I'm surprised or annoyed by this.
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