BURNABY, BC—Hemlock Printers has partnered with cross-channel marketing company Tagga to expand its print offerings with interactive digital content capabilities.

"We work with a wide array of leading brands for their print and distribution requirements, and this partnership now allows us to provide an exciting new dimension to their marketing plans," reads a statement from Richard Kouwenhoven, Hemlock's president and general manager.

A privately-owned family company, Hemlock is one of the largest commercial printers in the Pacific Northwest with a carbon-neutral production facility in Burnaby, B.C. and offices in Victoria, Seattle and San Francisco.

Tagga is based in Vancouver and was founded by CRO Amielle Lake in 2008. Clients like Adidas, Red Bull, Canon, the UFC and Old Navy are among the international brands that have tapped Tagga for their cloud-based multi-channel marketing campaigns.

With Tagga's software platform, services, and reporting capabilities, Hemlock is positioned to offer its clients the same digitized promotional campaign content for mobile, tablet and desktop devices. According to a joint release, the new service aims to align online and offline media, build a sense of community with consumers through social media integration, and yield data on the moment of consumer consideration.

"Using a small footprint for QR or SMS codes on their packaging, hang-tags or catalogues, a bold and simple interactive connection can be made with compelling promotional or informational offers," Kouwenhoven explained. "We know that now over 70% of Canadians use their mobile phone while shopping in-store, so we looked to Tagga to help us take the print connection to the next level."