25 June 2013
HP premieres new industrial packaging model
ALPHARETTA, GA—HP unveiled its HP Scitex FB10000 today at FESPA in London. The industrial 6-colour flatbed press was developed specifically for the large-format point of purchase (POP) graphics and corrugated display markets.

HP Scitex FB10000 industrial printer

Speaking to reporters and analysts—including PrintCAN— at a sneak-peek event last week at the HP Graphics Arts Experience Center in Alpharetta, HP's Boaz Perets said most corrugated jobs today are produced via flexo, which he said is an expensive route, or on offset, which can achieve higher quality but requires lamination. "This is a very nice opportunity for digital," said the business director and site manager.

Perets said rather than choosing between versatility, cost per copy, productivity and print quality, and sacrificing the rest, the HP Scitex FB10000 addresses all concerns at the same time. This is done with the new HP Scitex High Dynamic Range (HDR) printing technology which combines 16-gray-level printing with the muscle to print 1,000 B1 sheets in under two hours.

Other features include variable dot size, precision control over colour and tone, and media switching (up to 1" thick) with minimal set-up time, including acrylics and polypropylene.

HP is also releasing new HP HDR240 Scitex Inks, with high adhesion on a wide gamut of media. 

HP's Joan Pérez Pericot speaks at the HP Graphics Leadership Summit in Alpharetta, Ga

Addressing shorter runs, higher versioning and more productivity is the thrust of HP's large format strategy moving forward, according to Joan Pérez Pericot, who heads marketing for HP's large-format sign and display division. "We see the market going to shorter runs, faster and faster," he said. "This will make life quite difficult for some technologies."

With the HP Scitex FB10000, and the recently announced HP Latex 3000 printer, the company is eyeing two markets: corrugated packaging and display, and wall decor. Pericot said that digitally printed wall decoration accounts for a minute number of jobs today, but will grow 31% CAGR to $1.5 billion. Similarly, he cited numbers that peg digital corrugated packaging printing at less than 2% of the market, but forecasted 50% CAGR to $1.4 billion.

Pericot noted that the HP Scitex FB10000 will not replace any of the company's other machines, but rather addresses newer markets and emerging needs of high-volume print shops. It is expected to be available worldwide on Nov. 1.
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