14 December 2010
What speakers had to say at Print World 2010
TORONTO—The recent Print World trade show hosted a variety of engaging speakers from the industry, including One of a Kind Marketing president Anita Windisman on social media for printers.

Social media vs Traditional media:

• The top five social media marketing tools are LinkedIn, Blogs, Twitter, YouTube, and Facebook.

• On LinkedIn link to your Twitter account but don’t broadcast your Twitter feed on LinkedIn. You don’t want to annoy your business contacts with constant “noise.”

• Blogging allows you to: Position yourself as an expert in your industry; Rank high in Google; Build a community and a following; Get communication across for free; Get attention from the public and mainstream media

If you choose to blog do the following: Establish a strategy (what do you want to accomplish); Define an editorial policy (who do you want to reach, what is your tone etc.); Create compelling content; Show author photos; and Engage with readers—always respond to comments.

• Remember that Google Alerts is a great way to track what people are saying about you on the web.

• It may surprise you but Twitter’s key demographic is adults 45 to 54 years old. Twitter is increasingly being used as a customer service tool.

For more on the seminars at Print World 2010, check out the next issue of Graphic Monthly Canada. To get your free subscription, click here.

4. Anita Windisman says:
17 June 2011 at 10:54 PM
Thanks for the great write-up!
3. Val, Web Reporter says:
13 January 2011 at 1:53 PM
@Tweeter: We sure are, @Printcan
2. Tweeter says:
20 December 2010 at 12:22 PM
Is PrintCan even on Twitter?
1. Schlomo Parkins says:
20 December 2010 at 11:07 AM
Twitter is a waste of time.
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