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8 October 2009
Internet makes biggest gains in ad report
TORONTO—Released late last month, the Canadian Media Directors' Council released its 2009/2010 edition of Media Digest, produced by Marketing Magazine. In the report, a chart measuring net advertising volume by medium showed big gains in internet advertising in 2008 over 2007. Smaller gains were posted in out-of-home, catalogue/direct mail, yellow pages and miscellaneous. Losses, though not large, were in the newspaper and general magazine categories.
Net Advertising Volume by Medium (Canada — millions of dollars)
Net Advertising Volume by Medium (Canada — millions of dollars)
Daily newspaper | 2007 | 2008 |
Total | 2,572 | 2,503 |
Change | -2.4% | -2.7% |
Internet | 2007 | 2008 |
Total | 1,241 | 1,602 |
Change | +37.9% | +29.1% |
General Magazines | 2007 | 2008 |
Total | 718 | 692 |
Change | +5.3% | -3.7% |
Out-Of-Home | 2007 | 2008 |
Total | 422 | 463 |
Change | +14.0% | +9.7% |
Catalogue/Direct Mail | 2007 | 2008 |
Total | 1,639 | 1,662 |
Change | +1.9% | +1.4% |
Yellow Pages | 2007 | 2008 |
Total | 1,281 | 1,299 |
Change | +1.9% | +1.4% |
Miscellaneous | 2007 | 2008 |
Total | 1,441 | 1,461 |
Change | +1.9% | +1.4% |
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