The Print Wire
Other news from the industry
Feb 26, 2014
PriscoDigital expands its digital business in Canada
Concurrent with PriscoDigital’s national distribution agreement with HP Canada to market and sell the high volume product line of HP Scitex wide format and super-wide industrial inkjet printing systems, Esko continues to support their complete workflow program for digital printing.

Commercial printers in Canada continue to search for new opportunities to increase revenues and profitability. Many have chosen wide format as a viable alternative to evolve their print services. “Wide-format inkjet technologies are special because they enable commercial printers to capture new business from within their existing customers,” explains Steve Zunde, president of PriscoDigital. “Esko is valuable to this group of companies because they can easily invest in Esko’s hardware and software expertise to compete with a new class of work.”

PriscoDigital, the digital division of the Prisco Group of companies, has been successfully selling Esko’s Kongsberg finishing tables and software solutions to commercial printers in the U.S. and Canada. During this period, PriscoDigital and Esko have partnered to offer design-to-print-to-cut workflows to wide format sign & display print companies in Canada.

“Prisco has the largest field sales force calling on commercial printers in the U.S., as well as a very strong presence in Canada,” notes Bill Hartman, Esko Vice President Business Development, Digital Finishing. “Their new distribution agreement with HP is very impressive. We, at Esko, believe that our Kongsberg XN, XP and super-wide C-Series digital finishing tables complement these digital printing systems very well. And, our digital workflow systems have been used as digital front ends for many of these printers, coordinating print with finishing.”

“Our continuing relationship with Esko is extremely important to PriscoDigital.  Our ability to provide complete workflow solutions that complement our HP Scitex wide format inkjet systems is critical to our customer’s successes. Many companies forget that printing is just one component of getting a job out the door. Finishing is required, too. Esko has both the finishing hardware and structural and graphic workflow software to cover all aspects of a job,” remarks Eric A. Gutwillig, VP of Marketing for PriscoDigital. “We continue to seek out and partner with companies that offer productive, leading-edge technologies that assist our customers to expand their businesses.”

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