Plastic- based flexible packaging makes up 93% of the market

The use of plastic in flexible packaging has come under increasing pressure and scrutiny over the last decade as awareness of climate change and the environmental impact of packaging continues to grow.

Promoting the value of paper packaging

Paper as a porous and hydrophilic material, its ability to provide long term preservation of goods – meeting the needs of increasingly long global supply chains – meant many paper packaging applications were slowly substituted with more durable plastics over the past four decades. When one look specifically to the flexible packaging sector today, plastic-based flexible packaging accounts for around 93% of consumption, compared to paper-based flexible packaging, which accounts for just under 5%.