4 February 2021
Smarties Goes To 100% Paper Packaging
SWITZERLAND— 
Move to paper packaging
Move to paper packaging
Nestle has announced that its Smarties brand will be  using recyclable paper packaging for its confectionery products worldwide. This is a transition of 90% of the Smarties packaging , 10% is already packed in recyclable paper packaging. Smarties is the first global brand to switch to  100% recyclable paper packaging, removing approximately 250 million plastic packs sold globally every year.
First Nestles brand to go 100% paper packaging
First Nestles brand to go 100% paper packaging
Nestlé says that it invested “significantly” to upgrade its factories globally. Developing safe and convenient paper-based solutions for Smarties has required the pioneering of new materials and testing by Nestlé packaging  R&D Center. The transformation of the Smarties packaging is one of the brands' 'SMART Initiatives', which aim to support sustainability and enhance the overall product experience.
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