15 September 2020
Online Shoppers Still Prefer Paper
CHICAGO—
Consumers still want paper over plastic
Consumers still want paper over plastic
With ecommerce expected to reach 14.5% of total retail sales this year – both an all-time high and the biggest ever share increase in a single year* – the findings of a recent  Packaging Preferences Survey on online shopping and related behavior. More than half of consumers (57%) prefer products ordered online to be delivered in paper/cardboard packaging, and two-thirds (66%) believe paper/cardboard packaging is better for the environment than other types of packaging.
Survey conducted by
Survey conducted by
Nearly 4 in 10 (38%) are willing to spend more on a product if it is packaged using sustainable materials, and more than a third (36%) said they would consider avoiding a retailer who is not taking steps to reduce their use of non-recyclable packaging. Consumer attitudes toward plastic are clear, with 57% of survey respondents indicating they are actively taking steps to reduce their use of plastic packaging, 36% saying they would avoid retailers if they knew they were not actively trying to reduce their use of non-recyclable plastic packaging, and 44% saying the use of non-recyclable packaging should be discouraged through taxation.
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