2 September 2015
Last year, in our publication Graphic Monthly Canada , we featured an article by Diana Lucaci, the founder of True Impact Marketing. In the article she discussed how neuroscience creates intelligent marketing and how it can benefit the print world.

Now, Lucaci has conducted a study, commissioned by Canada Post, on the impact print and digital campaigns have on customer motivation. Described as the largest of its kind, the study measures the emotional responses people have while interacting with digital and physical ad campaigns.

"In a data-driven world, this study reminds marketers that consumers are, ultimately, humans and their emotions are a driver in their path to purchase," Lucaci, said. "The effectiveness of tangible pieces on the brain is undeniable and understanding when and how to blend physical and digital throughout marketing can work to create the best customer experience."
2 September 2015
CONCORD,ON—Namoji Inc., a large format digital and screen printing company and provider of finishing, plastic fabricating, cutting, die-cutting and vacuum forming, has installed a Jeti Titan HS from Agfa Graphics.

LTR: James Burghgraef, account manager, Agfa Graphics; Dave Jenkins, business manager, Namoji Inc.

The HS is a true flat-bed, six-colour UV inkjet printer.
1 September 2015
HAMILTON—Aulward Graphics has installed an Anapurna M2540 FB press from Agfa Graphics along with an Esko Kongsberg cutting table.

The M2540 is a flatbed UV inkjet printer, designed for printing on rigid substrates and features quick change vacuum technology with six colours (CMYKLcLm) plus white ink.

LTR: James Burghgraef, account manager, Agfa Graphics; Blaine Prince, president, Aulward Graphics; Ross de St. Croix, sales/business manager, Aulward Graphics
26 August 2015
GEORGETOWN, ON—Annex Business Media has completed the installation of a Komori LS 8c 40-inch perfector sold by Komcan Inc. The purchase was announced in March.

The fully automated machine will replace the company’s existing 29-inch 8c press.

26 August 2015
VANCOUVER—Multigraphics Ltd., has installed a Jeti Titan HS with flat-to-roll (FTR) and primer at its Vancouver-based location. The company claims to be the first graphics company in BC to do so.

Left to right: Peter Bourgeois, Account Manager, Agfa Graphics; Paul Batts (VP Operations, Multigraphics Ltd), Sudhir Sharma (General Manager, Multigraphics Ltd), Anoop Pittalwala (Sales Manager, Multigraphics Ltd).
25 August 2015
FRAMINGHAM, MASS—According to the International Data Corporation’s (IDC), Worldwide Quarterly Large Format Print Tracker, the shipment of large format printers has gone up by 1.3% from the second quarter of 2014 to the second quarter of 2015. Revenue has remained flat.
19 August 2015
MONTREAL—manroland web systems has developed its own software system for digital printing called “Imposer.” Imposer handles job-specific and automated imposing for both digital and offset printing. manroland web systems in Germany and Ultimate Technographics in Montreal developed Imposer together.

From left: Hildegard Heckl, Peter Schulmeister, Alexander Sailer, Matthias Beirer, Thomas Knaier and Andreas Elchlepp
19 August 2015
CONCORD, ON—ND Graphics Inc., a supplier to the sign and imaging markets with headquarters in Concord, ON, has acquired Western Rim Industries, a supplier of films and fabrics for the digital print, sign and awning industries.

LTR: Frank Braeuer, general manager for WRI Supply and Mark West, president of ND Graphics
19 August 2015
TORONTO—In line with its plan to expand and deepen its managed service portfolio, Ricoh Canada Inc., has completed the acquisition of Graycon Group Inc.

The Graycon Group is a Calgary-based Information Technology (IT) consulting firm that specializes in the design, implementation, security and support of IT infrastructure, cloud and networking systems. The IT company has facilities in seven cities across Western Canada and has been in operation for 26 years.
11 August 2015
TORONTO—SGS International (SGS), A Louisville, Kentucky-based provider of print production and packaging services, has acquired the Toronto-based marketing service firm, Traffik.

Traffik’s 90-person staff of copywriters, art directors, strategists, client-service professionals and production artists will integrate into SGS immediately.
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